What are the top travel destinations in 2025?

Travel in 2025 is all about balance—between convenience and discovery, luxury and sustainability, familiar comfort and bold exploration. From domestic favorites like Florida, West Palm Beach, and Santa Barbara to international hotspots such as Greenland, Sarajevo, Sicily, and Saudi Arabia’s Red Sea Project, Americans are redefining where they go and why. This guide highlights the top trending destinations, answers travelers’ most common questions, and provides actionable tips for planning unforgettable journeys.

The post-pandemic years reshaped how we view travel. In 2025, American travelers want more than just a vacation—they want meaningful experiences, cultural authenticity, and convenience without losing adventure. According to YouGov’s 2025 DestinationIndex, Florida tops the list across all age groups, with California and New York close behind for younger travelers. For older groups, Las Vegas and nearby getaways continue to hold appeal.

At the same time, Tripadvisor’s Trending Destinations highlight not just beaches but cities like Cleveland, Memphis, and Kansas City—places once overlooked that now offer food scenes, cultural growth, and revitalized downtowns. Internationally, destinations like Greenland, Sarajevo, and Saudi Arabia’s futuristic Red Sea Project are suddenly making headlines.

This shift shows that travelers in 2025 are curious, open-minded, and willing to combine the familiar with the unexpected.

Americans aren’t giving up on their home turf. In fact, domestic travel is thriving because it offers affordability, flexibility, and reduced planning stress. Let’s look at some of the hottest U.S. spots.

West Palm Beach, Florida

West Palm Beach is not just about sunshine—it’s about culture, luxury, and walkability. From fine dining along Clematis Street to family-friendly beaches, it’s a rising star in Florida beyond Miami and Orlando.

Santa Barbara, California

Santa Barbara is nicknamed the "American Riviera." Its Mediterranean-style architecture, vineyard tours, and stunning coastline make it a must-visit for couples and families alike.

Cleveland, Ohio

Surprisingly, Cleveland has landed on the travel radar thanks to its thriving arts district, Rock & Roll Hall of Fame, and a revitalized food scene. It’s proof that mid-sized U.S. cities are back in style.

Kansas City, Missouri

Barbecue. Jazz. World-class museums. Kansas City offers culture, cuisine, and heartland hospitality—making it an affordable yet vibrant option for 2025.

Juneau, Alaska

For adventure seekers, Juneau provides glaciers, whale-watching tours, and stunning hikes. It’s especially popular as cruise travel makes a comeback in 2025.

Hilton Head, South Carolina

Perfect for family vacations, Hilton Head blends golfing, biking trails, and pristine beaches with Southern charm.

These destinations reflect America’s renewed focus on diverse experiences—from urban cultural hotspots to laid-back coastal escapes.

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Americans are also venturing abroad in large numbers, with international travel demand rising sharply. Let’s explore the biggest names dominating 2025.

Greenland

Thanks to new direct flights from Newark to Nuuk, Greenland is suddenly on the map for American travelers. Once seen as remote and inaccessible, it now offers breathtaking icefjord views, northern lights adventures, and Inuit cultural immersion. Tourism authorities are also prioritizing sustainability to ensure long-term preservation.

Sarajevo, Bosnia and Herzegovina

National Geographic Travelers named Sarajevo as its top global destination for 2025. Known for its unique mix of Ottoman and Austro-Hungarian history, outdoor adventure opportunities, and vibrant wine scene, Sarajevo is a gem combining resilience with beauty. Imagine skiing in the morning, visiting historic mosques in the afternoon, and sipping local wines at night—that’s Sarajevo in 2025.

Sicily, Italy

Sicily has always been magical, but in 2025, it’s seeing a resurgence. From the volcanic landscapes of Mount Etna to farm-to-table dining in rustic villages, Sicily offers authentic Italian life away from overcrowded Rome or Venice.

The Red Sea Project, Saudi Arabia

One of the boldest emerging destinations, Saudi Arabia’s Red Sea Project features futuristic luxury resorts like Sheybarah Island and Desert Rock. These architectural wonders blend sustainability with ultra-high-end tourism, putting Saudi Arabia on the global luxury travel map.

Edinburgh, Scotland

Edinburgh is trending again, outperforming tropical paradises like Maldives in some rankings. With its mix of medieval streets, literary history, and lively festivals, it offers culture-rich vacations that never go out of style.

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Accessibility

Flights to Greenland and upgraded U.S. infrastructure make travel easier. Direct connections mean fewer logistical headaches, making once-remote destinations realistic.

Unique Experiences

Sarajevo combines cultural depth with outdoor thrills, while Sicily and Sardinia offer fewer crowds with authentic local immersion.

Sustainability

From Greenland’s eco-friendly tourism plan to Saudi Arabia’s sustainable luxury resorts, travelers are increasingly drawn to destinations committed to the environment.

A couple who flew on United’s inaugural Newark-to-Nuuk flight described Greenland as "a surreal dreamscape," where locals welcomed them warmly despite limited hotel options.

Travelers to Sarajevo often recount walking through old Ottoman streets in the morning, skiing by afternoon, and ending their day at lively wine bars.

A blogger in Sicily highlighted how renting a farmhouse near Palermo allowed her to experience “real Italy” away from tourist traps—cooking with local families and exploring coastal fishing towns.

These stories highlight what data already suggests: Americans want immersive, relatable travel that balances discovery with comfort.

Book early for new destinations: Flights to Greenland and reservations at Red Sea resorts sell out quickly.

Blend cultural and natural experiences: In Sarajevo, don’t just tour museums—add rafting or wine tastings.

Leverage off-peak timing: Visit Florida or California outside of peak summer for cheaper rates and fewer crowds.

Think local authenticity: Renting a car in Sardinia or Crete opens up hidden markets and village experiences.

Consider sustainability: Support local businesses, eco-certified hotels, and responsible tours.

1. What are the most popular U.S. destinations in 2025? In 2025, Florida, California, and New York remain America’s most visited states, offering a mix of beaches, cities, and cultural attractions. Florida’s theme parks and beaches still top family travel lists, while California’s coastal towns like Santa Barbara and wine regions draw couples and food lovers. New York remains iconic for city breaks, especially New York City’s Broadway, dining, and art museums. Interestingly, smaller cities like Cleveland and Kansas City are trending due to revitalized downtowns, live music, and food scenes. They’re affordable, walkable, and culturally rich, offering travelers something new beyond the classic tourist hotspots.

2. Which international destination is suddenly trending? Greenland has quickly become one of the most talked-about destinations for 2025. The launch of direct flights from Newark, New Jersey, to Nuuk has made this once remote Arctic wonderland accessible to U.S. travelers. With dramatic ice fjords, wildlife encounters, Inuit cultural experiences, and opportunities to see the northern lights, Greenland offers an adventure unlike anywhere else. Its untouched landscapes make it appealing for eco-conscious travelers seeking authentic, low-crowd alternatives to overtouristed destinations. As climate and sustainability discussions grow, Greenland’s commitment to responsible tourism is also a major draw, attracting travelers looking to combine exploration with environmental awareness.

3. What’s National Geographic’s top global destination for 2025? National Geographic has spotlighted Sarajevo, Bosnia and Herzegovina, as its top global destination for 2025. Sarajevo is a city with a unique blend of cultures, shaped by Ottoman, Austro-Hungarian, and Yugoslav influences. Today, it offers travelers charming cobblestone streets, stunning mosques, historic churches, and lively outdoor cafés. Adventurers can also enjoy nearby skiing, mountain hiking, or rafting in its scenic landscapes. Beyond its beauty, Sarajevo carries a story of resilience, making it deeply moving for visitors interested in history and cultural exchange. This mix of authenticity, affordability, and rich heritage is why Sarajevo is finally stepping into the global spotlight.

4. What’s the newest luxury travel hotspot? Saudi Arabia’s Red Sea Project is redefining luxury travel in 2025. This massive development includes futuristic, eco-conscious resorts like Desert Rock, built into dramatic mountainsides, and Sheybarah Island, with overwater villas that rival the Maldives. Unlike traditional luxury destinations, the Red Sea Project emphasizes sustainability—solar power, coral reef protection, and conservation-driven tourism are central. It offers pristine beaches, desert adventures, and high-end wellness retreats. The project is part of Saudi Arabia’s broader Vision 2030 initiative to diversify its economy through tourism. For Americans seeking something new, exclusive, and sustainable, this region is quickly becoming the ultimate luxury escape.

5. Which U.S. city is surprising travelers? Santa Fe, New Mexico, is taking center stage in 2025 as a surprising travel favorite. Known for its Pueblo-style architecture, thriving art scene, and rich Native American culture, it offers something far beyond the typical vacation. Travel + Leisure ranked it #1 for walkability, food, and cultural depth, making it an appealing destination for couples, solo travelers, and retirees. Its museums, outdoor markets, and adobe-style buildings provide a sense of timeless charm. Add in nearby hiking trails and wellness retreats, and Santa Fe becomes a holistic destination that blends culture, cuisine, and outdoor adventure in one authentic American city.

6. Which European capital is trending again? Edinburgh, Scotland, is back in the spotlight as a must-visit capital in 2025. Known for its medieval Old Town, neoclassical New Town, and iconic Edinburgh Castle, it provides a blend of history and modern vibrancy. The annual Edinburgh Festival Fringe is the world’s largest arts festival, attracting travelers from across the globe. In 2025, Edinburgh is appealing to visitors who want a city break with character, walkability, and cultural immersion. Unlike busier destinations such as Paris or Rome, Edinburgh offers a slightly slower pace while maintaining rich history, food, and nightlife—perfect for travelers seeking balance and depth.

7. Are Americans traveling internationally more in 2025? Yes, international travel has surged among Americans in 2025. After years of restricted travel, demand for overseas experiences has skyrocketed. Italy remains a favorite, offering cultural depth and food experiences, while Japan continues to attract visitors for its blend of tradition and futuristic appeal. Norway and South Africa are also popular—Norway for its fjords and adventure tourism, South Africa for safaris and wine country. The rise of affordable airfare and better flight connections makes exploring the world more attainable. For many Americans, international trips are no longer once-in-a-lifetime splurges but regular parts of annual travel planning.

8. What’s the best family-friendly U.S. vacation spot in 2025? Hilton Head, South Carolina, stands out as one of the best family-friendly vacation spots in 2025. Its calm, wide beaches make it ideal for children, while its bike trails, golf courses, and eco-tours provide activities for all ages. Families can enjoy dolphin cruises, kayaking, or visits to nature reserves for wildlife spotting. The island’s family-oriented resorts often include kids’ clubs and organized activities, giving parents time to relax. Unlike crowded theme parks, Hilton Head offers a slower pace and natural beauty that fosters bonding and relaxation. It’s a destination where families can enjoy both fun and quality downtime together.

9. What if I want fewer crowds in Europe? If you’re looking to escape Europe’s usual tourist crowds in 2025, destinations like Sardinia, Italy, or Crete, Greece, are excellent options. Sardinia offers rugged coastlines, hidden beaches, and small fishing villages that feel worlds away from Rome or Milan. Meanwhile, Crete combines ancient history, local Greek culture, and Mediterranean cuisine without the heavy crowds of Athens or Santorini. Both destinations allow travelers to connect with local traditions, dine on authentic farm-to-table cuisine, and enjoy quieter, more affordable stays. Choosing these underrated spots gives you the charm of Europe without the stress of overtourism, while still delivering unforgettable experiences.

10. How should I approach booking travel in 2025? Booking travel in 2025 requires a proactive approach. With demand for trending destinations skyrocketing, flights and hotels fill up months in advance. Travelers should plan early, especially for places like Greenland or luxury resorts in Saudi Arabia’s Red Sea. Flexibility is also key—consider shoulder seasons for cheaper prices and fewer crowds. Sustainability is another major factor: prioritize eco-certified hotels, local guides, and low-impact tours. Using travel apps and online fare alerts helps save money. Ultimately, the best strategy is combining preparation with openness to alternatives, ensuring your 2025 travel plans are smooth, meaningful, and budget-friendly.

Travel in 2025 is not just about seeing places—it’s about feeling them. Whether you’re walking cobblestone streets in Edinburgh, sipping wine in Sarajevo, chasing the northern lights in Greenland, or lounging in Santa Barbara, the common thread is authenticity.