The Story Behind Chopard’s Most Luxurious Diamond Bracelet

Journey of crafting a Chopard diamond bracelet, from ethical sourcing to masterful artistry—revealing the hidden facets of luxury.

Chopard, the Swiss luxury maison, is renowned for its exquisite diamond bracelets that epitomize elegance and craftsmanship. Beyond their dazzling appearance lies a complex process rooted in ethical sourcing, meticulous artistry, and innovative design. Here are nine surprising facts about how these iconic pieces come to life.​

1. 100% Ethical Gold Commitment

Since July 2018, Chopard has pledged to use only 100% ethical gold in all its jewelry and watches. This gold is sourced from responsible suppliers certified by organizations like the Swiss Better Gold Association and the Responsible Jewellery Council (RJC). This initiative ensures that the gold used in Chopard’s creations supports fair labor practices and environmental sustainability. ​

https://elle.in/article/chopard-becomes-first-luxury-jeweller-to-commit-to-100-ethical-gold/?

2. In-House Gold Foundry

Chopard is one of the few luxury brands with its own in-house gold foundry, established in 1978. This facility allows the brand to oversee the entire gold production process, ensuring quality control and ethical sourcing from start to finish. ​

3. Handcrafted by Master Artisans

Each Chopard diamond bracelet is meticulously handcrafted by skilled artisans. The process involves hundreds of hours of labor, with craftsmen employing traditional techniques to shape, set, and polish each piece to perfection. ​

4. Rigorous Diamond Selection

Chopard adheres to the Kimberley Process Certification Scheme to ensure that all diamonds are conflict-free. Each stone undergoes a stringent selection process, evaluating cut, clarity, color, and carat to meet the brand’s exacting standards. ​

https://jewelry-and-more.com/famous-jewelry-brands/chopard-sustainability-and-luxury-combined/?

5. The Queen of Kalahari Inspiration

In 2015, Chopard acquired a 342-carat rough diamond from Botswana, known as the “Queen of Kalahari.” This exceptional stone inspired a high jewelry collection, showcasing the brand’s ability to transform rare gems into wearable art. ​

6. Sustainable Luxury Initiatives

Chopard’s “Journey to Sustainable Luxury” program, launched in 2013, focuses on creating a transparent supply chain. The initiative supports responsible mining practices and aims to improve the lives of mining communities through education and social welfare programs. ​

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7. Green Carpet Collection

The Green Carpet Collection features pieces made entirely from ethically sourced gold and diamonds. This line represents Chopard’s commitment to sustainability without compromising on luxury or design. ​

8. Vertical Integration for Quality Control

By managing every step of the production process—from sourcing raw materials to final assembly—Chopard ensures the highest quality and ethical standards are maintained throughout.

9. Global Recognition for Ethical Practices

Chopard’s dedication to ethical sourcing and sustainability has earned it accolades, including recognition from the United Nations’ Fashion 4 Development initiative. This acknowledgment underscores the brand’s role in promoting responsible luxury. ​

The creation of a Chopard diamond bracelet is a testament to the brand’s unwavering commitment to excellence, ethics, and elegance. Each piece not only adorns its wearer with beauty but also carries a legacy of responsible craftsmanship.